Why do women wear makeup?
Why? Because it makes me feel good about myself.
Research shows there are two primary reasons why women wear makeup:
- Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
- Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.
I have always considered make up no less than an art. Your face is essentially a blank canvas and you have all the control in the entire world to make it look however you want. It is totally at your own disposal. You can be anything or anyone you want. It gives you so much power. You can use it to look younger and even older, if you want. People often assume that make up is all about looking good and attractive but is is so much more. It’s also about feeling good.
There is this level of confidence attached to how presentable you look on a day. You do not worry about people forming notions and having judgments about your sparse eyebrows or your bloodshot eyes fueled by a night of backbreaking work or acne scars on your forehead or even just anything. They can judge you by how you are presenting yourself and you have the power to actually influence that.
People often assume that girls take all the time in the world to mask themselves to attract the opposite gender. I am not saying that none of us are like that but most of the times, we do it for ourselves. We are not all born perfect. All of us have some snags which are clearly created by ourselves which keep us unhappy in our own skin. Your eyes might be too small. Your lips might be too thin. Your skin might not be as clear as you’d like. Voila! Make up is that fix. You have a chance to feel perfect in your very own skin.
Make up also helps people to blend in. A sober professional look helps you blend in your workforce. Or, a loud and flashy look helps to blend in clubs and parties. It makes your social life so much easier.”
How Can Women Use Makeup to Be More Attractive?
The amount of color contrast around the eyes and lips
Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. The more color contrast between a woman’s eyes and lips and her skin tone, the more feminine—and thus evolutionary attractive—she is seen to be. Lipstick and eye shadow are makeup staples because they enhance those features.
Research shows that foundation is the cosmetic that has the biggest impact on how women are perceived. This is especially important at work because research shows that women who wear makeup have higher earnings and promotion potential. Skin tone discolorations, tired eye bags, and blemishes can make you look tired or sickly.
If you have acne scars or other blemishes, you probably already realize that foundation masks may not fully cover them. This means that even with foundation your skin tone is not completely even, and you won’t yield the full benefits of wearing makeup. To avoid this, prior to applying foundation, put on enough concealer to make your blemishes disappear.