Urban Outfitters. Urban Outfitters targets young adults aged 18 to 28 through a unique merchandise mix, compelling store environment, websites and mobile applications.
Accordingly, what age group is Urban Outfitters for?
Hayne and his team updated the Urban Outfitters product line to more adequately suit the tastes of the 18 to 28-year-old demographic, decluttered the stores and refined the company’s branding to fit the mature aesthetic that made the brand popular in the first place.
Also, what kind of style is Urban Outfitters? Urban Outfitters is a lifestyle related retailer which specializes in selling apparel, clothing accessories and apartment products. It primarily targets teenagers and young adults who are interested in hipster subculture and alternative fashion.
who is Anthropologie’s target market?
Anthropologie’s target market is women between the ages of 30-40 who are both affluent and individuals who want to reflect their unique style with what they wear. Senk goes beyond the surface and considers their target customer a “friend” (LaBarre). He refers to her as “well-read and well-traveled.
What does Urban Outfitters stand for?
URBAN OUTFITTERS is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.