How do I advertise on Medicare?

  1. Targeted mail and emails for patients 65+
  2. Reminders for current patients during open enrollment.
  3. Informational blogs and social media posts.
  4. Posters in your office.
  5. Referring patients to an informational page on your website with a lead capture.

When can you start advertising for Medicare?

When Can I Start Marketing for the Annual Enrollment Period (AEP)? CMS allows brokers to begin marketing for AEP on October 1. CMS rules (MCMG, Section 40) say that brokers can only market the plans they sell to beneficiaries who are eligible for valid enrollment (aka seniors enrolling during AEP).

Does Medicare agency endorse or recommend any plan? People representing Medicare plans aren’t allowed to: Come to your home uninvited to sell or endorse anything. Call you unless you’re already a member of the plan. If you’re a member, the agent who helped you join can call you.

What is CMS marketing rule?

Marketing Rules CMS also regulates marketing and plan presentations, including when you’re allowed to market, and how you market. Agents must wait until October 1 to begin marketing next year’s plans to potential beneficiaries and cannot enroll members until October 15.

What do I need to sell Medicare Advantage?

To sell Medicare Advantage plans, you’ll have to complete the America’s Health Insurance Plans (AHIP) certification in addition to each carrier’s compliance and product certifications. These certifications exist to help protect seniors and reward agents who do things the right way.

Why are we seeing so many Medicare commercials?

If you’ve ever watched cable television during Medicare’s annual enrollment period, you’ve probably noticed a bounty of commercials for Medicare Advantage plans. Some of these TV ads feature celebrity spokespeople, touting the plans’ benefits. … The answer lies primarily in the way Advantage plans get funding.

How much does Medicare spend on advertising?

Medicare and its beneficiaries spent $560 billion on prescription drugs between 2016 and 2018, and nearly 60% of that money went to products the pharmaceutical industry advertised directly to consumers, a government watchdog report found.

How much does a Medicare agent make?

The average medicare agent salary in the USA is $70,557 per year or $36.18 per hour. Entry level positions start at $49,120 per year while most experienced workers make up to $100,000 per year.

Do Medicare brokers charge a fee?

Using a Medicare broker or agent is free — you don’t pay for their service directly.

Who can I talk to about Medicare options?

You can make an appointment with a Social Security representative at your local office by calling 1-800-772-1213. You can also call Medicare directly at 1-800-633-4227. Finally, your State Health Insurance Assistance Program (SHIP) provides free counseling and education to help you choose coverage.

What are the guidelines of marketing?

  • Rule #1: Make Yourself Known. People are only going to do business with people they trust. …
  • Rule #2: Taking The Competition Seriously. …
  • Rule #3: Relate To Your Audience. …
  • Rule #4: Progress At The Speed Of The Audience. …
  • Rule #5: Making Your Customers Happy. …
  • Final Thoughts.

What are the three sources of revenue for Medicare Advantage plans?

Three sources of revenue for Advantage plans include general revenues, Medicare premiums, and payroll taxes. The government sets a pre-determined amount every year to private insurers for each Advantage member. These funds come from both the HI and the SMI trust funds.

What are CMS permission to call guidelines?

Specifically, the Medicare Permission to Contact (PTC) rule outlines when it is okay to contact a current or potential Medicare beneficiary, the specific products they are giving you permission to contact them for, how you can approach them, and when you can contact them.

Is it hard to sell Medicare Advantage plans?

No, it’s not hard to sell Medicare Supplements. When you’re first starting, it should be easy, because everyone on Medicare needs one. It’s just an insurance product. You’re not a member – you’re a policyholder, and that means a lot to people.

How much does AHIP certification cost?

Typically, the AHIP certification test costs $175, but many carriers offer a discounted rate of $125 if you take the exam through their agent portals.

Can medicare Advantage be sold over the phone?

In general, you can’t make outbound calls to sell Medicare Advantage plans. There are a couple of exceptions, like calling existing clients or returning phone calls, but it’s mostly off-limits.

20 Related Question Answers

Similar Asks